Note: any new link placed on the linking page will dilute the power of the other links on the same page. This is why natural sites should aim to get a healthy mix of low/high for all three Holy Trinity metrics – and so should you. Remember, link diversity is a primary factor affecting the strength/quality of a site’s backlink profile. Just make sure you’re not getting only low power links, low authority links, or low relevance links. Moreover, a backlink that’s low on power, but high on authority/relevance, can still be a quality backlink. individual linking page) having 300 backlinks (its link profile) points to your target with a single backlink, you can pretty much expect the backlink to be considerably powerful (especially if the linking page’s backlink profile is made up of quality links). Power is noted by URL Rating (UR) on Ahrefs and by PA (Page Authority) on Moz. In other words, the power of individual backlinks on individual web pages is related to the strength of each page’s backlink profile.
Simply put, a backlink’s power is determined by the amount and quality of the incoming links its hosting page is receiving. Power is the most straightforward of the three backlink quality factors that comprise the Holy Trinity. However, the Holy Trinity is a simple and reliable analytical framework to simplify your link building decisions and help you make quick judgments.īefore you get excited about how apparently simple it is to assess backlink quality, let me reiterate to you how other factors typically come into play that shouldn’t be ignored.īefore we jump into these other factors, let’s first go a little deeper into the Holy Trinity of relevance, authority, and power. Second of all, when you want to build high quality backlinks, there are more factors to consider other than the Holy Trinity spectrum of link attributes (which we’ll also be getting to). That would be like a money manager only getting extraordinary alpha returns on his portfolios every year. A site that only gets links with high relevance, power, and authority will be seen as unnatural and could be asking for trouble. Natural sites get backlinks with wide discrepancies in the Holy Trinity spectrum, and most of these links play active roles in helping the sites to rank in search engines. But that just isn’t possible (or natural). Better yet, all links would be high quality backlinks. In a perfect world, all of your links would have high amounts of all three factors. You can think of these things on a sliding scale – the less of one attribute the backlink has, the more of the other factors you want it to have. Our goal is to clear up some common misconceptions when it comes to link evaluation and share with you our conceptual process of choosing quality backlinks while touching on relevant considerations. We’ll also briefly cover some metrics that intersect with backlinks to impact their quality, some different types of backlinks, and a few related concepts. This guide to what makes a quality backlink will walk you through a simple-to-understand framework that we use to determine backlink quality (based on years of experience building 1,000’s of links in almost every niche). For example, which types of links are more useful than others at improving rankings?
High quality backlinks and linking building are a major facet of the SEO industry, but there is often a great deal of misunderstanding when it comes to judging the quality of backlinks and how they relate to search engine rankings.īesides, what exactly makes a quality backlink? Not all backlinks are the same or provide the same SEO function.
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